Phlex NZ

Phlex is health and fitness shopping cart selling leading brands such as Horleys and Musashi in New Zealand. The website is maintained via a secure client admin area, providing a full management system of the product catalog, order processing and site content. Credit card transactions are performed onsite in real time, with the payment area secured using industry standard Secure Socket Layer technology (SSL). Phlex ranks very well in search engines, try searching Google for 'buy horleys'.

Figure 1.1   The checkout process panel is displayed to the customer on every page after they have begun shopping. Too many ecommerce sites have confusing and unclear checkout systems.

Figure 1.2   The Phlex homepage displays a list of featured products. This list is controlled via an advanced select list in the secure client administration area.

Figure 1.3   All dynamic websites built by Sycha are accompanied with a secure client admin. Order management, catalog updates and statistical reports are common features.

Figure 1.4   An exciting component of the Phlex project was the 3D modeling and rendering of the branded dumbells. This design concept helped to add another level of appeal to technology savvy health enthusiasts.